During Fraud Prevention Month, ICCRC cautioned aspiring immigrants and international students coming to Canada, to beware of Immigration Fraud. The campaign’s cracking ‘snow globe of dreams’ and shattering ‘key to Canada’ chain, depicted this impactfully. It was deployed worldwide across digital and social media platforms to 24 countries in 17 languages resulting in 7 million+ impressions and 300,000+ visits to the campaign landing page. The CTRs (click through rates) surpassed the industry average by 16X for digital media and 20X for social media, gaining 24.13% incremental impressions for digital media and 16.39% incremental impressions for social media.