2021 welcomed the Lunar New Year of the Ox, and The Glenlivet positioned itself as the perfect partner to celebrate with, during this festive season.
‘Niu’ means Ox in Mandarin. The strong, Ox reflected The Glenlivet consumer traits of confidence and self-belief. The brand wished its customers a ‘Happy Niu Year’, encouraging its consumers to ‘Believe in yourself, challenge the obstacles, and make this your year’, with social and digital banners that clicked to purchase.
We also helped the Company’s Balance and Inclusiveness Committee celebrate the Lunar New Year together internally. We created festive information e-blasts, a quiz with prizes, a specially created Teams background, and also included verbatims from their Chinese Canadian employees.